With the recent Penguin Update, aimed at fighting web-spam and targeting more specifically link anchor over-optimization, Google opened the door to so-called negative SEO, which I saw performed on some Japanese sites with a certain success… Gloomy.
So much that Matt Cutts (head of webspam team at Google) himself admitted that recently, the guys at Google noticed successful cases of negative SEO, meaning that innocent sites were severely penalized for actions they had absolutely no control over.
Following this statement, the rumor has been growing that Google may soon be releasing a tool in Google Webmaster Tools that would allow website owners to indicate which links they think shouldn’t be taken into consideration by search engines.
As many stated, it would be not only a good way to limit negative SEO damage, but also a great chance for Google to easily uncover bad link sources, link farms, networks, and progress faster in their war against spam.
So will the rumor turn into something concrete? I personally hope so, for all webmasters who were unfairly hit by the recent search engine updates.