Japan is by many aspects a unique market. Everything from the way Japanese people look for information, products and services online to the way local consultants approach the job differs greatly from what you would expect to see in the rest of the World.
If you want to get the most out of your localized websites, you will need a local partner, someone with a thorough understanding of Japanese SEO and user practices in Japan.
- Keyword Research
We will research the best keywords for your website, not only the ones that generate the most traffic, but also secondary terms (“Long tail keywords”) that are relevant to your site and may generate solid leads.We perfectly understand that ranking only helps you if the resulting visitors end up buying from you.
Our approach is to go after what a native Japanese person would type in a search engine. Literal translations rarely produce the best results here. We also avoid to focus on a single term, and come up with the set of keywords we believe will help you generate the most and best-qualified traffic.
You will be presented with the list of the keywords with their back translation if requested. At this stage, we can discuss any terms you would want to add/delete.
- Content Strategy, Writing and On-page SEO
Based on keyword research, we determine a strategy to offer your site’s visitors the information they need. We can take care of content writing (copywriting) in natural Japanese.
The copy will be entirely written by a native Japanese speaker. We can create the text from scratch or localize the English version of your website. Once again, no literal translation here, only a text that would be perfectly natural to any local.
We’ll also make sure the copy is well structured optimized for the selected words. But we won’t overdo it – a very common mistake in SEO many providers are still guilty of these days.
- Off-page SEO
Once your site is ready, filled with engaging content and optimized well, we will promote it through different channels.
We offer different strategies based on your budget and the difficulty (competitiveness) of the keywords you are targeting.
Here again, we put emphasis on quality content. We can help you write relevant, informative and compelling articles to attract links and be in a stronger position to reach out to site owners who may want to introduce your products or services.
- User experience optimization
User experience is an increasingly important factor search engines use to rank websites. Bounce rate, time spent on, page views are all used by algorithms to determine pages that truly satisfy users. We will take a look at your data and help you improve user retention and ultimately sales based on user feedback.
Many oppose SEO and SEM/PPC, but they happen to complete each other very nicely. If you have the resources to do both, we strongly recommend that you do. We will take care of your SEM budget and make sure every cent is well spent by writing high-quality ads and targeting relevant, high-converting users.
We will constantly keep an eye on user data (impressions, CTR, traffic, etc.) and optimize your listings to ensure ideal results.
Depending on your needs, you can use these services as a whole package, or order only part of them individually.
Our structure includes both one-time and recurring fees. We will charge more the first month as we look for the best keywords, prepare/optimize your site’s content and perform the initial link building work. After initial results, we can discuss of a monthly plan based on your own targets. Do keep in mind that stopping SEO efforts altogether would inevitably result in rank losses.
For SEO services alone (excluding copywriting/translation, SEM…), price will mostly depend on the difficulty of the keywords you are targeting. You may achieve top 3 results for low-competition keywords with a $100 budget. On the other hand, thousands of dollars a month may be necessary for the most competitive terms.
There is no exact science to determine how much would be enough for your site to rank above a certain position. However, using known metrics, professional tools and our experience in the field, we can give you a realistic price range. Once results of our services started to show, we can refine the package to either boost rankings further or secure your current position.
Why Gaijin Web?
Our services are
- Ethical: we never get involved with unethical content or link building tactics. All the contents we produce are well written and unique. The links we produce are natural, relevant to your business or products. We don’t stuff your website with keywords or otherwise try to manipulate content in an unnatural way
- Ahead of the competition: we are constantly looking for new resources that can help our customers and we make weekly updates to our Japanese SEO assets
- Tailored to your needs: we offer you plans that match your budget and ambitions
- Transparent: we are always very clear and honest about our goals and what you should expect.
- Comprehensive: unlike many companies, we don’t just stick to one type of optimization. We offer you a complete package from Keyword Research to Conversion Rate Optimization. All you have to do is hand us your system, sit back and relax.
-Can you guarantee results?
Because of the way search engines work, it is impossible to guarantee your website will reach a certain position. We will first offer a package we are confident will help you reach or get close to the first page of results. Then, once we have a clearer picture of how your site perform, you may decide to scale up or down the package to better suit your needs.
How long will it take before I can see results?
This is again hard to predict because of constant changes in search engine algorithms. Depending on the difficulty of your keywords, it may take anywhere between 1 and 3 months to start seeing significant results. Companies or consultants that promise anything faster than that most likely use tactics that may get your website penalized in search engines. We, however, only use ethical tactics for stronger and longer-term results.
-Do you use “black hat” tricks or other tactics that could get me penalized?
Absolutely not! For on-page optimization, we improve the contents of your website, but in no case overuse keywords or use other tactics only aimed at superficially improve rankings. For off-page SEO, all of the links we build are genuine. We contact webmasters individually to introduce your website and offer them to link to it. Our strong point is that we are in touch with a lot of webmasters in a lot of industries, which makes the whole process much smoother and more efficient.
-Do you offer discounts?
Yes, in case you order several keywords for the same website. The more keywords you order, the less the individual price per keyword will decrease.
-How do you determine your prices?
Our prices are based on the amount of work we consider needed to reach first page for your keywords. This amount is calculated by looking at competitors sites and comparing a set of more than 50 factors (including domain age, number and authority of incoming links, on-page optimization and more).
-How do you track rankings?
We are using a set of tools which allows us to see keywords’ rankings in real time in Google and Yahoo Japan. You may ask to see your current rankings at any point in time.
To learn more about our services and rates, and get a free quote, please contact us now at firstname.lastname@example.org.